Management Paper

Chapter 6 Case Study: Ethels coffee Lounges Deborah Y. Riley Principles of product Winter Quarter Professor Andrea D. Benjamin January 30, 2011 Question - #1 Describe the pillow slip of consumer buying decision that beat describes the choice to indulge at Ethels. Consumers turn in 3 categories to choose from when making buying decisions. Of the three choices the best unity that would describe the choice to indulge at Ethels would be Routine Response Behavior. This type of buying decision is junction and services that are bargain ford at a pooh-pooh cost. Consumers do not spend a draw play of duration on making decisions to purchase because they are old(prenominal) with the product. Consumers have indulged in drinking chocolates for centuries in some function or another. Chocolate bars are the most public chocolate product that consumers have experience with and purchase on a constant basis. During special occasions consume rs purchase a lot of chocolate products. A good sample would be Valentine Day when consumers purchase large volumes of chocolate confect for their love ones. Another example would be Easter and Halloween when chocolate basedy is in rattling high demand. Although Ethels chocolates cost more the product is actually familiar to consumers.

Question - #2 debate the factors that influence a consumer to spend money and time at Ethels. There are four factors that could influence consumers to do melody at Ethels Culture, Social, Individual and Psychological make up ones minds. The first factor Social Influence social circle upper, middle and lower class consu mers. Ethels appears to be an upmarket ch! ocolate lounge geared towards a certain class. They would cajole the upper and middle class consumers as customers as even out to the lower class consumers. Ethels could be associated with the Godiva chocolate stores as well as Star Bucks imputable to their pricing. Both of these retailers can also be geared towards a certain class. Considering...If you destiny to get a full essay, erect it on our website: OrderEssay.net

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